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Market Segmentation, Targeting & Positioning (STP) With Company Examples

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Title: Market Segmentation, Targeting & Positioning (STP) With Company Examples
Published/Last Updated: 2019/202
Total Pages: 16
Word Count (Excluding Exec Summary, references): Approx 4,244 words
References: Included
Paper Type: Research Paper Example
File Type: PDF
Download Limit: Unlimited
Download Link Expiry: 60 Days

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Description

Market Segmentation, Targeting & Positioning (STP) With Company Examples –  This article goes into relative detail discussing the elements of STP. It answers the questions:  What is segmentation and how is it done?, What factors are considered during segmentation (relevance, effectiveness, size of market, capacity of the segment to be differentiated)?What is targeting and how is it done? What targeting strategies can companies apply? What is positioning and how is it done? The article gives several examples in relation to segmentation, targeting, and positioning and provides a comprehensive analysis of STP as applies to Volkswagen. Here is a preview of the paper.

For an article that focuses on Segmentation, Targeting and Positioning by Volkswagen, consider this article.

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