Description
Businesses need to conduct pestle (political, economic, social-cultural, technological, legal and environmental) analysis to understand their external environment and how this environment may affect their operations and profitability. This paper is a pestle analysis for parcel delivery using drones. The paper focuses on the UK market and relates to the UK parcel delivery or courier industry. This paper is a good example of how to do a pestle analysis. Through this example paper, you will learn how to do a pestle analysis and how pestle analysis may be applied in a real life situation. Note that this paper focuses on the pestle analysis from a business perspective and does not include theory (it does not discuss what pestle analysis is). Here is a preview of the paper.
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