Richard Branson and the Virgin Group Case Study

Description

Richard Branson and the Virgin Group Case Study

This high-quality sample paper/presentation attempts to provide a solution to the following prompt:

Assessment Prompt:
You are required to read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board-level PowerPoint presentation that addresses the following questions (support your answer in details in the Notes page of the slide):
1. What common resources and capabilities link the separate Virgin companies? (30%)
2. Which business if any should Branson consider divesting? What criteria should he use in deciding what new diversification strategy to pursue? (40%)
3. What changes in the organisational structure and management systems of the Virgin Group would you recommend? (30%)

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