Description
Richard Branson and the Virgin Group Case Study
This high-quality sample paper/presentation attempts to provide a solution to the following prompt:
Assessment Prompt:
1. What are the shared resources and capabilities shared by the separate Virgin companies? – common resources and capabilities Virgin companies.
2. Which business(es) should Branson divest from? What criteria should he apply in deciding the new diversification strategy to apply?
3. What changes do you recommend to the Virgin Group with respect to its its organisational structure and management systems?
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