Prompt:
Harwell group expresses their gratitude for the last advice you provided when they were venturing into the food and drinks business….
Harwell group case study: This paper discusses Harwell fashion business stage of the product life cycle and provides advice on next steps. The paper reviews a minimum of three strategic management models relevant to Harwell group based on the strategic choices available to the group. The paper provides advice on how consumers can become attached and remain loyal to ‘Zest’ over other energy drinks. The paper also provides recommendations on how Harwell group can change its system and manage the change management process effectively and without disrupting its current sales and marketing while effecting the changes.
Harwell Group Business Strategy
Introduction
Harwell Group is a company based in Scotland that so far has four businesses (sports, events, fitness, and fashion). Considering that it is experiencing reduced profits in these business areas and especially fashion, the business considered the option of entering the energy drinks market by offering a canned energy drink (Zest) as its product and sought advice on this matter. …
The Life cycle Stage of the Fashion Business
One of the businesses that Harwell Group engages in is fashion. To establish what is ailing the fashion industry, it is vital to consider the business and its products in light of product life cycle. Stark (2015) notes that the product life cycle is an essential concept in marketing. Product life cycle basically describes the stages that a product undergoes from the time it is first conceived to when it is eventually removed from the market. Not all products reach the final stage; while some rise and fall, others continue on the growth path. The product life cycle has four main stages … including introduction, growth, maturity, and decline as can be seen in figure 1. …
Strategic Choices for Harwell Group
With several brands and businesses, including fashion, in its portfolio, Harwell Group is probably faced with the challenge of how to allocate its limited resources for investment across its businesses. It may decide to close the unprofitable fashion business altogether or continue operating it. One model that can help the company decide whether or not to close the fashion business is the Boston … Commonly known as the Boston …, the model analyses a portfolio of products or businesses based on market share and market growth (Marci, 2017). Based on these two factors, the Boston … categorises products into one of four areas; stars, … and dogs (Marci, 2017), as can be seen in figure 2. … continue reading
Contents:
- Executive Summary
- Introduction
- The Lifecycle Stage of the Fashion Business
- Strategic Choices for Harwell Group
- How to Attract Customer Loyalty to Zest
- Management of Change Relating to the New IT System
- Summary and Conclusion
- References
