Segmentation, Targeting and Positioning by Volkswagen – This article discusses Segmentation, Targeting, and Positioning (STP) as it applies to the car manufacturer, Volkswagen. It briefly discusses what segmentation, targeting, and positioning are (segmentation, targeting, and positioning theory) and focuses on Volkswagen. This article will help you understand how STP is applied in real life and therefore make marketing/STP theory become real for you. Here is a preview of the article.
For a more comprehensive article that includes all the information contained in this article, more theory (more information on segmentation, targeting, and positioning), and more practical examples, consider looking at this article.