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Richard Branson and the Virgin Group Case Study

Richard Branson and the Virgin Group Case Study

Richard Branson and the Virgin Group Case Study1. What common resources and capabilities link the separate Virgin companies? (30%)
2. Which business if any should Branson consider divesting? What criteria should he use in deciding what new diversification strategy to pursue? (40%)
3. What changes in the organisational structure and management systems of the Virgin Group would you recommend? (30%) PowerPoint presentation

This case study is based on Case 20: The Virgin Group in 2015 in the book in Robert M. Grant’s book Contemporary Strategy Analysis. The case study touches on competitive strategy and innovation, strategic management. 

The sample solution is presented in a PowerPoint Presentation with speaker notes (at the bottom of each slide).  

Contents

  • Introduction
  • Resources and capabilities
  • Virgin companies shared resources and capabilities
  • Divesting criteria and businesses to divest
  • New diversification strategy and decision criteria
  • Organisational structure change recommendations
  • Management systems change recommendations

Richard Branson and the Virgin Group Case Study

Introduction

The Virgin Group was established by renowned entrepreneur, Richard Branson. The history of the group can be traced back to 1968 when Branson formed the Student magazine after dropping out of school. Over the years, The Virgin Group has grown to become a highly diversified organisation with operations in several industry segments and countries. The group so far operates in the UK, the United States, Australia, Russia, South Africa, and Canada among several others.  Some of the areas the group mainly focuses on are Telecoms and Media, Music and Entertainment, Financial Services, Travel and Leisure, and Health & Wellness (Virgin Group 2017).

The Group boasts of owning hundreds of companies directly or through its subsidiaries. It also boasts of having holding companies in seven main business categories. In addition, it has a stake in several companies, such stake acquired through the formation of joint ventures with other corporations.

Virgin Group has a strong asset base and its success has partly been attributed to the reputation and celebrity status of its founder, Richard Branson. Some of the Group’s notable assets include its fleets of airplanes, trains, and megastores. In addition to these, it has several resources including a strong brand name, a good reputation, talented human resources, and finances. In combination, these resources have helped the group develop capabilities and competencies in different areas.

One of the resources shared by the Virgin companies is the Virgin brand…

Continue reading

Aberdeen Harbour Baseline Survey

Aberdeen Harbour Baseline Survey for Environmental Status

Baseline studies are important in assessing the health of an environment. An environment is considered healthy when it is devoid of pollutants or has low doses of pollutants and has an ecosystem that is both successful and actively functioning. A baseline study was conducted in July 2009 and its results presented. The results of the Aberdeen Harbour Baseline Survey for Environmental Status were recorded and stored. These results should be viewed in the context of a single temporal interpretation. Before the study was conducted, its objectives and design were discussed with stakeholders and in the same manner, its results have been passed to them.

Twenty-nine sites were collected along a transect extending from the inner bay towards its mouth, using a Van Veen grab and three samples taken at each site. From the samples taken, a range of parameters were measured relating to the nutrient status of the water and the presence of enteric bacteria. In addition, the concentrations of several chemicals/elements including arsenic, chromium, cobalt, copper, iron, lead, manganese, nickel zinc and oil were measured from sediments. A number of data sets have been provided containing the data obtained from the study.

Using one of the datasets provided, you can focus your work on addressing research you will develop based on the dataset of your choice. You can ask any question relevant to your dataset. You should aim to address at least two questions in your report. Your report (roughly 2000 words) should include a graphical abstract, short introduction with researcher questions and hypotheses, methodology (only on the statistics used) findings, discussion, references, and appendices. Support your findings with appropriate figures and tables. Part of one dataset is presented below. Continue

Do you need research writing help, essay writing help, content writing help, copy writing help, statistics help, or harbour baseline survey essay help? Contact us via email, Whatsapp, or chat for quality, affordable writing help. 

 

 

 

 

 

 

 

 

 

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Harley Davidson Resources Capabilities

This article attempts to answer the following questions:

Q1. What are the resources and capabilities of Harley-Davidson? And how do they grant the firm competitive advantage to compete in the motorcycle industry? -Harley-Davidson Resources Capabilities
Q2/ How effectively Harley Davidson’s strategy is implemented and how the firm exploit its key strengths while protecting itself from its key weaknesses?
Q3. What threats to its continuing success does Harley Davidson face, and how should it respond to current & future challenges?

Case study source: Robert M. Grant.  Contemporary Strategy Analysis.
Preview:

Harley Davidson’s Resources, Capabilities, Strategy and Threats

Resources have been defined as inputs into the production process (Grant, 1991) and as the productive assets owned by the firm (Grant, 2016). Based on these definitions, resources are basically what the firm has and that it can use to create value. Resources can be tangible, intangible, or human as noted by Grant (2016). Tangible resources are resources that can be touched, such as financial resources (like cash, securities, and borrowing capacity) and physical items (like land, plant, equipment and mineral reserves). Intangible resources are resources that cannot be touched and include such things as reputation (brand and relationships), position, technology (such as patents and copyrights) and culture. Human resources include skills or know-how and productive effort offered by the firm’s employees (Grant, 2016). It also includes motivation and capacity for communication. It is worth noting that the firm does not own its workers but it purchases their services through employment contracts. On their own, or in combination with other resources to form capabilities, resources can be sources of competitive advantage (Edwards, 2014).

An analysis of the internal environment of Harley-Davidson reveals that the firm has numerous resources. One of the resources the company has is its brand. In this regard, Harley-Davidson has a good reputation which has greatly contributed to its success in the market (Grant, 2016) … continue

According to Grant (2016), strategy is concerned with matching company’s resources and capabilities to the opportunities that emerge in the external environment. While in agreement with this notion, David (2011) notes that although a strategy can be good or effective, its implementation can be poor or ineffective. Harley-Davidson sought to achieve competitive advantage and higher sales by developing and implementing several strategies. One of Harley’s key strategies was that it sold a unique Harley-Davidson experience rather than motorcycles (Grant, 2016). … continue

Based on Porter’s five forces model, factors such as bargaining power of supplies, bargaining power of buyers, threat of substitutes, and the threat of new entrants can threaten the success and profitability of a business (Mille, et al. 2011; Porter, 2017). Harley faces the threat of new entrants such as witnessed in the entry of Excelsior, Polaris (Victory), and Indian into the motorcycles market. These and other new entrants have the potential to eat into Harley’s market share in different markets, thereby reducing the company’s sales and profitability. … continue

Harley Davidson Resources Capabilities

Expert & Opinion Evidence Law and Reliable Evidence

Question 1: Critically discuss whether the law governing expert and opinion evidence ensures that juries are presented with reliable evidence from professional witnesses.

There is no doubt that witnesses play a vital role in the legal process as they provide opinion or factual evidence. A court or jury may admit and rely on professional or expert evidence to decide a matter before it in some cases. Hackman, Raiit and Black (2016), define a professional witness as any person who owing to their direct professional involvement in the fact of a case, can present to a court an account of those facts. This essentially implies that a professional witness is a witness of fact who has professional qualification. Factual evidence from a professional witness is always admitted when the court has to decide on an issue whose facts are in question. Even so, a professional witness of fact may be asked by the court or an advocate to elucidate the reasoning underlying their actions or findings. Read More … (Expert and Opinion Evidence Law and Reliable Evidence from Professionals).

 

Question 2: “The provisions on bad character evidence introduced by the Criminal Justice Act 2003 merely ensure that the ‘usual suspects’ are at greater risk of conviction, and do little to serve the interests of justice”. Critically evaluate the extent to which this statement is accurate.

The Criminal Justice Act 2003 introduced far reaching changes to the admissibility of evidence in relation to character.  As noted by Tandy (2009), the Act abolished the common law rules that governed the admissibility of evidence of character in criminal cases. Before its enactment, the common law system was greatly reluctant to admit evidence of the criminal record of a defendant. The system was governed by the law on similar fact evidence as noted by Culberg (2009), and regulated by several cases including DPP v P [1991][1]. Read more

[1] DPP v P [1991] 2 AC 447

 

Harwell Fashion Product Life Cycle

Prompt:
Harwell group expresses their gratitude for the last advice you provided when they were venturing into the food and drinks business….

Harwell group case study: This paper discusses Harwell fashion business stage of the product life cycle and provides advice on next steps. The paper reviews a minimum of three strategic management models relevant to Harwell group based on the strategic choices available to the group. The paper provides advice on how consumers can become attached and remain loyal to ‘Zest’ over other energy drinks. The paper also provides recommendations on how Harwell group can change its system and manage the change management process effectively and without disrupting its current sales and marketing while effecting the changes. 

Harwell Group Business Strategy

Introduction

Harwell Group is a company based in Scotland that so far has four businesses (sports, events, fitness, and fashion). Considering that it is experiencing reduced profits in these business areas and especially fashion, the business considered the option of entering the energy drinks market by offering a canned energy drink (Zest) as its product and sought advice on this matter. …

The Life cycle Stage of the Fashion Business

One of the businesses that Harwell Group engages in is fashion. To establish what is ailing the fashion industry, it is vital to consider the business and its products in light of product life cycle. Stark (2015) notes that the product life cycle is an essential concept in marketing. Product life cycle basically describes the stages that a product undergoes from the time it is first conceived to when it is eventually removed from the market. Not all products reach the final stage; while some rise and fall, others continue on the growth path. The product life cycle has four main stages … including introduction, growth, maturity, and decline as can be seen in figure 1. …

Strategic Choices for Harwell Group

With several brands and businesses, including fashion, in its portfolio, Harwell Group is probably faced with the challenge of how to allocate its limited resources for investment across its businesses. It may decide to close the unprofitable fashion business altogether or continue operating it. One model that can help the company decide whether or not to close the fashion business is the Boston … Commonly known as the Boston …, the model analyses a portfolio of products or businesses based on market share and market growth (Marci, 2017). Based on these two factors, the Boston … categorises products into one of four areas; stars, … and dogs (Marci, 2017), as can be seen in figure 2. continue reading

Contents:

  • Executive Summary
  • Introduction
  • The Lifecycle Stage of the Fashion Business
  • Strategic Choices for Harwell Group
  • How to Attract Customer Loyalty to Zest
  • Management of Change Relating to the New IT System
  • Summary and Conclusion
  • References

Harwell Fashion Product Life Cycle

Harwell Energy Drink Business

Prompt: Harwell ltd. was established in 1974 in Scotland by Lewis and Rebecca Harwell. Their vision is to build a chain of companies within the Harwell group. Currently they have established four different companies which are up and running in various industries, they include: fashion, sports, events and fitness. Their most recent investment was in the IT industry but this eventually became unsuccessful. Lewis and Rebecca are now set to take on a new investment and the group’s net worth has recently been valued at £6.7 million. They plan to venture into the food and drinks industry particularly focusing on the production of canned energy drinks. Although this is a highly competitive sector of the food industry, they have both chosen this because of the increase in demand for energy drinks. Based on your knowledge of strategic position, Lewis and Rebecca have requested you carry out a thorough analysis on their new investment carefully considering the followings:

  1. The external business environment and how this may influence the new investment
  2. Competitive/market forces that would impact this business both positively and negatively
  3. What marketing/penetration strategies do you think can be implemented to boost the market share of this product, hence increasing sales and profit margins
  4. Critically analyse the marketing mix and suggest the most appropriate marketing mix for this product.

Hint: Your advice should be mainly based on key strategic theories and frameworks. You are allowed to make reasonable assumptions stating clear reasons for these if you need to do so –  Harwell energy drink business –Harwell Group Investment in Energy Drink Business (below).  

Harwell Group Investment in Energy Drink Business

Introduction

Deciding on whether or not to venture into a particular business is an important strategic decision. Careful consideration guided by a thorough analysis of different factors should be done before making such a decision. An analysis of the internal and external business environments should be done to help decide whether or not it is worth venturing into the new business (Pal, 2000). The external business environment greatly affects the chances of a company succeeding in a given industry or market (Thilakasiri, 2018). It is also crucial for business owners and managers to evaluate the competitive forces, penetration strategies, and market mix to be applied by their business as these also significantly affect the chances of the business’ success. Against this background, Harwell Group, which is considering the option of venturing into the energy drinks business in the United Kingdom, should analyse the external business environment and competitive forces in relation to the energy drinks market before deciding on whether or not to invest in this business.

This paper analyses the external business environment in relation to the energy drinks market in the UK through a pestle analysis. A pestle analysis evaluates the political, economic, social, technological, legal, and environmental factors that make up the business environment (Kayumi, 2014). A pestle analysis has been chosen in this case, considering its capacity to assess the prevailing business environment and changes that can potentially affect it (Kayumi, 2014). In addition, the paper will analyse the competitive environment in relation to the energy drinks market. Based on the results of these analyses, recommendations will be made on whether Harwell Group should go ahead and invest in the energy drinks business, the most appropriate penetration strategy, and the best marketing mix to apply.

External Business Environment

Political Factors

Political factors touch on how and the extent to which government intervenes in the economy. Given that Harwell Group is based in Scotland, it is subject to the political environment of the United Kingdom. The UK has enjoyed political stability for a long time, is governed by the rule of law, and is based on democracy (Trading Economics, 2021). The political environment of the nation is such that doing legal business is encouraged. Recently, there have been growing calls for Scotland to break away from the UK, which could have far-reaching effects on the political, economic, social, and legal environments, and by extension, the business environment in Scotland and the rest of the UK (Milligan, 2021). From the outlook, there is little chance that such a change can occur within the next five years, which possibly implies the continued political stability of the UK in the next ten or so years. The UK government constantly monitors the inflation level and takes appropriate measures to see that the annual rate averages 2% (Bank of England, 2021).

Continue …

Alternative link.  

Contents
Executive Summary
Introduction
External Business Environment
Political Factors
Economic
Social
Technological
Legal Factors
Environmental
Competitive/ Market Forces
Buyer Power
Supplier Power
Competitive Rivalry
Threat of Substitution
Threat of New Entry
Marketing/Penetration Strategies
Marketing Mix
Conclusion
References
Appendix 1: Prompt

Keywords: Harwell external business environment, Harwell Competitive forces, Harwell  market forces, Harwell Marketing Strategies, Harwell Penetration Strategies, Harwell Marketing Mix, Harwell Energy Drinks. 

Harwell Energy Drinks Business

Nike Supply Chain Time-Based Competition (TBC)

Nike Supply Chain Time-Based Competition (TBC)

Introduction

Nike is multinational company that designs, develops, manufactures, and markets sports equipment, footwear, clothes, and accessories. The company was established in 1964 and has over the years grown to into a strong international brand (Success Story 2019). Nike’s success in the last couple of years has, in part, been linked to the changes it has made to its systems and its revolutionary approach to manufacturing and product distribution. Some of the changes made to the company’s manufacturing processes, systems, and supply chain management have enabled Nike achieve time-based competitiveness. Dempsey et al. (2014) define time-based competition (TBC) as the strategic advantage gained from making the order-to-delivery cycle more compact, efficient, and cost effective for both the supplier and the consumer.

Nike Supply Chain Time-Based Competition

In other words, time based competition seeks to reduce the time required to propose, design, develop, manufacture and deliver products (Blackburn 2012). As noted by Olah et al. (2018), time-based competition (TBC) essentially involves the use of time (vis-a-vis cost) as the main factor for achieving and maintaining competitive advantage – Nike Supply Chain Time-Based Competition.

Nike and Time-Based Competition

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p style=”text-align: justify;”>With respect to time-based competition, Nike has succeeded in significantly lowering the amount of time it needs to manufacture its shoe products from as much as 18 weeks to only a few days. According to Bain (2017), this it has achieved by reducing the number of steps ordinarily involved in manufacturing shoes from design to prototype development ready for production. Ordinarily, the company would have to develop or produce several patterns, moulds, samples, and prototypes before commencing actual production. However, the company has reduced these numbers by relying on technologies such as Computer Aided Design (CAD), 3-dimensional imaging, and simulation. These technologies enable the company bypass some of these time consuming stages in the process of developing products (Huang 2016; Bain 2017). In addition, the company applies several innovative technologies as part of its manufacturing processes, which enable it produce several products within a much shorter duration. Read more

Change Management at General Electric

Prompt: Present an analysis of General Electric, focusing upon the structural, cultural, leadership and change management issues associated with any significant change experienced in the recent past (or anticipated in the near future) and to present practical recommendations. The following should be covered in your assignment: (a) Background: Identification of management of change situation and the context; this will include only a very brief background to the organization, its product/service, location, employment, business strategy and goals being pursued (b) Analysis and discussion of change management, structure, culture and leadership issues. This is the most important part of the assignment. You will need here to blend in relevant concepts and frameworks from the course. However, do not ‘mechanically’ outline and apply them: try to draw upon ideas from the course as you develop and progress your analysis (c) Conclusions and any recommendations for change, improvement and/or learning that follow from your analysis and discussion. Your answer should focus upon one or more particular change initiatives. 

Change Management at General Electric

Introduction

General Electric (GE) has experienced a lot of changes in its structure and in the way it operates over the past several years. Many of the changes that the company applied in some way affected its employees, culture, and structure. This paper focuses on change management at General Electric during the tenure of Jeff Immelt as the company’s CEO and chairman. The paper first provides a brief background about GE before discussing leadership, culture, structure, and change management issues. The paper concludes by presenting recommendations for future action.

Background

General Electric is a multinational company established in 1892 with its headquarters in Boston, Massachusetts. The company involves in different industries including automotive, research, energy, transportation, engineering, aviation, healthcare, information technology, and finance (General Electric 2016).  In 2017, the company was ranked the thirteenth largest company in the U.S. based on gross revenue. Some of the products and services offered by the company include lighting, drug discovery, medical imaging devices, providing digital solutions, energy connections, liquefied natural gas, and aircraft engines (Google Finance 2017). The mission of General Electric is to build, power, move and cure the world by transforming industry with software-defined machines and solutions that are not only connected but also predictive and responsive (General Electric 2016).  

The company boasts of operating in 130 countries, has a presence in all the six continents, and has a workforce estimated at 304,000 employees (General Electric 2017). Among several other countries, the company operates in Canada, the United States, Australia, UAE, the UK, South Africa, Nigeria, China, Russia, Malaysia, Thailand and India. Ever since its establishment, GE has enjoyed significant growth to become the global force it is today, investing in and divesting different businesses in line with its strategic goals …

Rees and Hall (2013) note that change management involves defining, adopting corporate strategies, technologies, procedures and structures to deal with changes in the external business environment. Several theories on change management have been postulated by different experts. One such theory is Lewin’s Change Management Model . Continue …

Alternative link … 

Contents:

  • Introduction
  • Changes and Change Management at General Electric
  • Conclusion

Change Management at General Electric

 

 

 

 

 

 

 

 

We throw a ball upwards. Its height h (in meters)

Applied Calculus Questions and Solutions

We throw a ball upwards. Its height h (in meters), t seconds after its launch is given by the following equation

h(t) = –t2 +50t+1

  • Find the initial height of the ball. Round your answer to 4 decimals if needed and show your calculations. Use the correct notation.
  • Find at what time the speed of the ball is zero and find the height of the ball at this moment. Round your answer to 4 decimals if needed and show your calculations. Use the correct notation.
  • Use the derivative to find the speed of the ball precisely when it will touch the ground after its launch. Round your answer to 4 decimals if needed and show your calculations. Use the correct notation.
  • Calculate the speed and the acceleration of the ball 3 seconds after its launch. Round your answer to 4 decimals if needed and show your calculations. Use the correct notation.
  • Interpret the results of c in the context of the problem. You must write an interpretation ….

We throw a ball upwards. Its height h (in meters)

Throw a ball upwards …

Solutions

a) Initial height of the ball

Initial height is when time t = 0

h(t) = –t2 +50t+1

h = -02 +50 x 0+1 = 1

h = 1 meter

b) Time at which speed of the ball is zero, and height of the ball at this moment

Speed s = …..

Solutions: t = 25 seconds, h = 626 meters

 to the above questions. 

(e): Interpretation for question c:

In this case, time cannot be negative and so the negative root of the quadratic equation does not apply. Negative speed indicates the ball is moving downwards (and not upwards as was the case when the ball started moving). The acceleration of the ball is constant from start to finish. 

Find all worked out (well explained) solutions 

Digital Marketing in Retail Industry Example – Zara

Digital Marketing in Retail Industry Example – Zara

Prompt: Choose one company from the retail industry and critically analyse how they use Digital Marketing to engage with their customers. Using appropriate theory recommend how they can improve their online engagement in the future. – Digital marketing in retail industry example – Zara Digital Marketing.

Digital Marketing Zara  Case Study/Report

Introduction

Zara is an international fashion company that produces and markets different kinds of apparel. The company, whose headquarters is in Arteixo, Spain, was established in 1975. Today, Zara is known to be one of the world’s largest fashion and apparel retailers (Roll, 2019). The company has a presence in close to 96 countries in different parts of the world and owns close to 2,238 stores in these countries (Hanbury (2018). The company retails a wide variety of products including shoes, bags, perfumes, and clothes. Most of these products are made by different suppliers and are then transferred to the headquarters of Zara for branding (Hanbury, 2018). Given that it has customers spread across the globe, the company needs to find ways of interacting with its clients to understand their needs and views regarding its products and services. In this regard, the company exploits digital marketing to communicate with current and potential customers and to maintain a strong brand name. This report discusses how Zara applies digital marketing to engage with its current and potential customers.

Digital marketing in retail industry example

 

 

 

 

 

Customer Engagement

In today’s highly competitive business environment, the importance of customer engagement cannot be overstated. Retailers must hence change their approach to marketing from linear (involving one-way communication) to one that involves two-way mutual dialogue and the sharing of benefits between the organisation and the consumer (Fuxman et al., 2014; Karimova 2011). This implies that communication and engagement between the company and the consumer should flow freely and should be more non-linear. Such communication and engagement should be one-on-one, one-to-many, or both depending on the situation. Rihan (2017) notes that in the current world, consumers are more and more getting online to research products, find deals and promotions, and compare prices before making their purchasing decisions. Given this reality, it is only wise for firms to have an online presence and to engage in online marketing which, compared to traditional marketing, is often cheaper … 

Zara engages in several digital marketing activities as part of its market communication endeavours. The company owns several websites, which play an important role in giving it the continuous web presence that it needs while giving customers and consumers the opportunity to browse the products that the company has on offer (Appendix 1). Zara has… facebook pages … Twitter accounts … with each account having a huge following. Read more

Contents for this article:

  • Introduction
  • Customer Engagement
  • Berlo’s Model of Communication
  • Digital Marketing
  • Digital Marketing at Zara
  • Recommendations
  • References
  • Appendices

     

 

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